How to save with price matching

The sales circulars are full of great buys on groceries, electronics and more just about every week, but running around to all of those stores to snag the bargains can be a drain on time and gas. To avoid that inconvenience, stick to your local store and employ a price-matching strategy.

What is price matching? It’s when a store that is charging more than its competition agrees to match the lower price when it’s pointed out by a customer. Most chain stores have a policy in place that allows them to make that adjustment.

If you’d like to start using price matching to save money, here is a step-by-step guide to getting the most out of these incentives.

Price matching step by step

1. Make a list of the items you want.

Organized shopping will help you save the most money. Leaf through the Sunday sale fliers (or Wednesday fliers, if you’re grocery shopping) and take note of the things you would like to buy. Write down the size, quantity, flavor, color and any other identifying characteristics of the sale item, as well as any purchase limits. Make sure you list any model or manufacturer’s identifiers. Keep those fliers, and take them with you to prove any prices or item identifiers.

Newspaper advertisements aren’t the only way to find a better price, of course. Browser extensions for Chrome, Firefox, Safari and others can quickly check thousands of places for prices on an item as you’re looking at it onscreen.

To name just four popular options: PriceBlink checks out more than 11,000 sites. InvisibleHand checks prices on several retailers’ sites, including Lowe’s and Best Buy, but also looks for good deals on airline flights, hotels and rental cars. Camelcamelcamel keeps tabs on Amazon prices. Honey automatically applies the best coupon code for you at checkout.

2. Research price-match policy details.

You can get price-matching details at the websites of most retailers (search for “XYZ Store price matching policy”). Most stores that match prices will honor sale prices only on identical items – so if you see an ad for Scott Extra Soft Toilet Tissue, you probably won’t be able to get Scott regular tissue at the ad price. 

If you’re trying to match the price of an item found online, make sure that the store will honor prices from an Internet competitor. And be aware that certain types of sales may not be honored. At Walmart, for example, sales that state only a percentage off aren’t eligible for price matching.

3. Know where to go to get the price match.

For instance, Best Buy require you to go to the customer service desk for a price match, while Walmart and Target allow you to match right at the register. You will save time and frustration at the checkout counter by researching first.

4. Find out if you can use coupons.

If you’re really serious about saving, you may want to use coupons along with your ad-match price. But when coupons are used in conjunction with a price-match guarantee, the rules may change a bit. Some stores deduct the value of its store coupons on items before matching prices. If you have a manufacturer’s coupon, those usually will be deducted after the price match is made. Again, check with customer service or with a store manager before lining up to check out. The checkout clerk may not know the store policy when it comes to coupon use.

5. Bring in the proof.

Be prepared to have hard-copy proof of the price when you visit the store. Ideally, the ad should note the sale dates, so store personnel know you’re not bringing in an expired promotion. You won’t always be asked for the ad – at my local Walmart, I’m rarely required to produce it – but it’s better to be prepared. If you really want to cover your bases, print a copy of the price-matching policy, too. (It’s amazing how many cashiers are unaware of their own store’s rules.)

6. Don’t forget about price protection.

If you don’t feel like gathering ads and calculating price differences, you can also save money with retailers that honor sale prices on items purchased before the sale begins. At Target, Gap and Old Navy, for example, you can receive a price adjustment if an item is marked down within 14 days of your purchase.

7. Ask for a price match, even if it isn’t advertised.

If you find a bargain, ask your local store if they can match it, whether or not they have a price match guarantee. One of my local hardware stores will match or beat the price of a local competitor if you can show proof of the lower price.

Stores that offer price matching

Please note that we make every effort to verify information before publication, but the policies below are subject to change.

Bass Pro Shops: This chain will honor price matching, but there are several exceptions. Read the price match guarantee carefully before going to customer service. For CLUB members, Bass Pro Shops will beat the competitor’s price by 5 percent. Request the lower price online or in store.

Crate and Barrel: Find a lower price on an identical name-brand item sold by specific competitors and Crate and Barrel will match the price at the time of purchase. The item must be in stock and available at Crate and Barrel and the competitor store at the time of your request and purchase. This price match offer is good only on the day of your original purchase.

FishUSA: This tackle store will match the price of any major competitor, either online or in store, as long as the items are identical. If you make a purchase in-store, and later find the same item on sale for less on FishUSA’s or a competing brand’s website within 30 days of your purchase, FishUSA will offer customers the price difference in store credit. Check the FishUSA policy page for terms and conditions.