In May 2023, Taco Bell filed legal petitions to cancel the two Taco Tuesday trademark registrations. The goal was to simply free the phrase “Taco Tuesday” for restaurants nationwide — from Taco Bell to Taco John’s to your favorite local taco spot. When tacos win, we all win.
In late July, Taco John’s decided to abandon its Taco Tuesday trademark registration. This act will benefit thousands of businesses across 49 states, allowing them to officially and freely celebrate “Taco Tuesdays”.
Photo: Taco Bell
To celebrate the liberation of “Taco Tuesday”, Taco Bell will be hosting a Taco Tuesday Free-For-All celebration. On September 12, 2023, the popular fast-food Mexican restaurant is funding a $5 million taco tab in partnership with DoorDash. The tab will cover a portion of taco fans’ orders from any participating Mexican restaurant. Get more details here.
Leading up to the big giveaway, Taco Bell is giving taco fans a FREE Doritos Locos Taco every Tuesday at participating locations. No purchase necessary. Limit one taco per person, per offer day.
Set a reminder for the following dates:
August 15, 2023
August 22, 2023
August 29, 2023
September 5, 2023
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