Chill out with Rita this spring! Every year, spring brings warm sunlight, cool breezes and this sweet and popular freebie from Rita’s. The shop is celebrating the first day of spring by giving customers a complimentary Italian Ice.
They’ve been hosting the giveaway for more than 30 years now. And, for many bargain hunters, it’s become an annual tradition by kicking off the start of the sunny season with a cool treat from Rita’s in hand.
Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from more than 80 flavors.
Image: Rita’s Italian Ice
First Day of Spring Giveaway
Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from more than 80 flavors.
To celebrate the first day of spring, Rita’s is giving all customers a FREE cup of Italian Ice (6-oz.) in the flavor of their choice on March 20, 2026 at participating locations. Make it even sweeter by adding custard for an additional charge.
Rita’s is expected to give away approximately one million cups on the first day of spring!
Image: Rita’s Italian Ice
Mystery Peeps Flavor
Plus, Rita’s is introducing a new flavor to coincide with the spring giveaway on March 20 – Mystery PEEPS. The seasonal flavor delivers the unmistakable Marshmallow sweetness fans love, but reimagined as a refreshing Italian Ice with a secret flavor twist. Rita’s is also adding a PEEPS Marshmallow Chick topper to its lineup this spring.
The mystery flavor will be served as a white Italian Ice, with its flavor kept completely under wraps — encouraging fans to guess with their taste buds. Fans can submit their flavor guess online at ritasice.com/peeps for a chance to win exclusive prizes.
Rita’s has more than 550 locations nationwide. Most locations are open from noon to 9 p.m. Hours may vary by location.
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