Are you ready to let go of those old boxers or undies you’ve been ignoring in your underwear drawer?
Duluth Trading Co. wants customers to say goodbye to those holey, stretched-out, old undies and hello to a fresh start during its third Underwear Trade-Up Event.
Photo: Duluth Trading Co.
On April 12 and 13, 2025, retail Duluth Trading Co. stores will collect old, holey, over-loved underwear and upgrade them to a FREE pair of Duluth’s signature Buck Naked underwear — while supplies last.
The first 300 customers each day who trade in one pair of old underwear will receive one pair of Duluth underwear in select styles and colors. Stores open at 10 a.m. Limit one pair per person.
Customers can choose from a selection of Buck Naked and Armachillo underwear in solid colors and select styles. However, sizes and colors are subject to availability. Selection may vary per store.
Plus, customers who trade in their old undies will receive a Peel & Reveal prize card for a chance to win in-store discounts or the ultimate prize of Underwear for Life.
Duluth Trading Co. has locations in 33 states in the U.S. Find locations at duluthtrading.com/find-stores.
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