Regal Cinemas just made major changes to its popular loyalty program, Regal Crown Club. You can now earn unlimited credits at the box office and concession stand — no longer are there daily caps on points. For every dollar spent, you earn 100 points. Plus, under the new program, you can decide on the reward you earn, including movie tickets, popcorn, drink, upsizes for popcorn or drinks, digital downloads and movie-themed paraphernalia. (Be warned, you have to pay for shipping on any movie-themed items — starting at $8.25. Some items even incur an extra fee.) The redemption level for the basic rewards (popcorn, drink and tickets) increased based on how much you have to spend. (Previously, members earned a free reward every 50 points on a rotating schedule of popcorn, drink, ticket.) Unlimited credits will counteract the increase slightly. For reference, you can redeem points for a FREE small popcorn at 7,000 points, a FREE soft drink at 8,000 points and a FREE regular movie ticket at 15,000 points. (For those doing the math, you would have to spend $70, $80 and $150 to earn the rewards, respectively. Points do not accumulate. They’re immediately deducted from your account, upon redemption.) Finally, truly loyal customers are rewarded with three different status levels: Emerald (6+ visits per year, earn 250 extra credits per visit), Ruby (10+ visits, 500 extra credits) and Diamond (20+ visits, 1,000 extra credits.) Large parties (who also visit the concession stand regularly) will benefit greatly from the ability to earn unlimited credits. With such high ticket prices, those also seeing a film in RPX, IMAX and/or 3-D will earn rewards quickly. For others, such as singles, couples or bargain hunters, the changes are not so great. For a full review of the changes, click here.
About Bryan K. Chavez
LOTC National Deals Editor Bryan carries his coupon binder with pride everywhere he goes because he knows it's as "good as gold." His deal-seeking skills are so sharp that he regularly saves upwards of 75% on his groceries. From a young age, one of his passions has been helping others save money. When he's not clipping coupons or searching for the next great bargain, his professional background is in public relations & marketing. Bryan is an also editor at Mile High On The Cheap. (He is a huge Prince fan and was fortunate to have had three brief interactions with the music icon.)