Frequent diners at Chipotle Mexican Grill will definitely be happy this summer. The popular, fast-casual Mexican restaurant is launching its first ever loyalty program, Chiptopia — but just from July 1 to Sept. 30. Pick up a Chiptopia Card at any participating location and start the journey toward three rewards levels each month — Mild, Medium and Hot. (Customers can also sign-up for a digital card.) The card must be registered online for reward redemption. (As an added bonus, after registration, earn a FREE order of guacamole and chips with the first qualifying purchase.) Each purchase of, at least, $6 (before tax) is required to earn a FREE entrée and other rewards — alcohol and other exclusions apply. The Chipotpia Card is not a gift card. You can pay by cash, credit card or a Chipotle gift card in the program. You just need to present your Chiptopia card for each transaction, no matter how you pay. For more details, including how to earn FREE catering for 20 people, read on…After just four purchases, earn a FREE entrée and Mild Status. Even more delicious, the FREE entrée counts toward the next level — so you only have to make three more purchases to earn another FREE entrée and reach Medium Status. The same rule applies to the next level, too, so you only have to make two purchases to earn yet another FREE entrée and reach Hot Status. (To simplify it, for a total of nine purchases, you earn three FREE entrées and reach the highest level, each month.) After reaching Hot Status in a particular month, additional purchases in that same month will not count toward any further status levels or accrual of any additional rewards. For a full breakdown of Status Levels, click here.
At the end of each month, your account resets back to the bottom. It get better because you can earn bigger rewards overall, if you reach levels each month in July, August and September. Earn Mild Status each month and earn another FREE entrée. Earn Medium Status each month and earn $20 in Chipotle merchandise. Finally, earn Hot Status each month and earn catering for 20 people — valued at $240.
For complete program details, click here.
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