Barnes & Noble wants to encourage kids to embrace reading at a young age with all of its adventures and benefits. The bookstore offers a FREE Kids’ Club full of rewards and special offers. As a welcome gift, you’ll receive 30% off any one kids’ book or toy. Plus, you’ll earn a $5 reward for every $100 you spend on kids’ stuff in-store or online. And, on your little one’s birthday, they will receive a FREE cupcake from the store café. Finally, you’ll receive a monthly e-mail newsletter featuring more club events and savings. You can join in-store or online.