Fans of Caribou Coffee can now be rewarded for their loyalty. The coffee chain just launched its new loyalty program, Caribou Perks. Joining the program is easy — you can simply text ENROLL to 65017 or visit www.caribouperks.com. If you complete all the optional questions in your online profile, you will be rewarded with a FREE medium beverage of your choice. Through the program, customers will be able to enjoy their favorite menu items and earn perks along the way. Rewards can be everyday items, special treats or discounts. All rewards will be available for use for seven days from the date they’re first received. Plus, you won’t need to track points, levels or status, as perks will always be a pleasant surprise.