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Dec 242012
 December 24, 2012  Posted by  Food

Of course, everyone would like to cut the supermarket bill by 50% or more. After all, on average we spend $277 per month on groceries (families spend about $341 per month). But you don’t have to go to the extremes you see on “Extreme Couponing” or map out the invasion of a small dictatorship. Instead, stock up on common sense and some planning. Here are 10 tips to slash that grocery bill and keep more money in your pocket. Ka-ching!

  1. Clip coupons. If I handed you a $10 bill, you wouldn’t throw it away, right? So why toss those weekly newspaper coupon inserts? Think of a coupon as cash. In fact, when you use a manufacturer’s coupon at Bed, Bath & Beyond (yes the retail giant takes coupons for any product it stocks), the stores actually ring up coupons as cash towards your payment.
  2. Maximize your coupon sources. Coupons aren’t just found in newspapers anymore. Download them from websites such as Living On The Cheap’s Coupons page, SmartSource, Red Plum and Target. No need for a fancy color printer. Just make sure the coupons are legible and cut them out neatly.
  3. Double up. In many places (including my town of Denver), several grocery chains double coupons every day. That’s a windfall, because every coupon I have worth 50 cents or more is worth $1. Even if your supermarket doesn’t double daily, watch the weekly ads, as often certain weeks are designated “double” or “triple” coupon days.
  4. Show some loyalty. Sure, markets are tracking your every purchase, but shoppers who use coupons and loyalty cards save, on average, more than 10% on groceries a year – that’s about $678. Though stores won’t reveal their criteria, frequent shoppers receive customized mailings filled with coupons four to six times a year.
  5. Skip the hand basket. A study found that shoppers who use a basket tend to impulse buy. So push a regular shopping cart down the aisles to help you stick to your list. Which reminds me: Make a list before going grocery shopping.
  6. Locate clearance shelves. Supermarkets don’t make them easy to find, but they are a treasure trove and should be your first stop. Stockers regularly comb shelves for slightly damaged goods (say, a torn box) or pull merchandise that is being rebranded. These “Manager’s Specials” items are marked down as much as 50%. If the product itself is undamaged (avoid dented cans), you can get a steal. If you happen to have a coupon, even better. I once found eight bars of soap marked down to $1.48. With my $1 off coupon, I paid 48 cents.
  7. Shop late in the day. This is when you’ll find discounts on perishable items such as meat, produce and bread. Make friends with the butcher. Often all you have to do is ask for a discount at day’s end. If they’ve got excess inventory, likely they’d rather sell it than toss it.
  8. Find the friendly checker. You know the one — with the big smile who isn’t counting the minutes until his next break. I’ll wait an extra 10 minutes to get Tony as my checkout clerk. That’s because he’s the kind of guy who doesn’t roll his eyes when I plop down 20 or 30 coupons. Tony will rescan a coupon or type it in by hand if needed. And if I have a BOGO, he patiently checks the price so I get the full credit.
  9. Learn how to stack. Stacking is when you use both a store’s coupon and a manufacturer’s coupon toward the purchase of a single product. (For instance: a $1 Target coupon for Colgate toothpaste plus a $1 manufacturers’ coupon for that same toothpaste equals $2 off at Target). With stores like Walgreens, Target, RiteAid and Whole Foods generating their own coupons, this is a way to double your buying power.
  10. Don’t forget your catalinas. Named for the machine manufacturer that dispenses them, catalinas are those extra coupons generated at check-out. Here’s how it typically works. Say you buy two cans of Del Monte pineapple. Competitor Dole programs the register to note when someone purchases Del Monte and spit out a coupon for Dole pineapple. Dole figures you like pineapple and may be willing to change brands with that added incentive. They’re right. According to new research by MaxPoint Interactive, three of four shoppers say they are more likely to try a new product at the grocery store if they have a coupon for it.

What are your tips for saving money on groceries? What has been your best recent deal?

Laura Daily

A confirmed coupon clipper, Laura Daily is always on the lookout for ways to save or stretch that hard-earned dollar and prides herself on digging deep to unearth a great deal. She is a consumer strategist reporting for a variety of national publications including AARP The Magazine, AAA World, Consumer Reports Money Adviser, Global Traveler, Shop Smart and Westways and is a correspondent for OnTravel Radio. Laura owns and operates Mile High On The Cheap which covers the Denver/Boulder (Colorado) area. Contact her on Google+, Twitter or Facebook.

  2 Responses to “10 ways to save big at the supermarket”

  1. I have to disagree about using the hand basket. I’ll pass up items if my basket is already full and it’s getting too heavy. I live alone so I usually buy groceries this way just because I’m usually not buying a lot.

  2. I applaud you for your self-control (and carrying a basket IS a great way to keep those arm muscles strong). I think that the issue for many using a basket are those little impulse buys, the small stuff like candy, gum, that you simply toss in your basket because you are so mobile moving in the store. But they can add up.

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